They say you shouldn’t judge a book by its cover but we can safely say that when it comes to the front of your shop, office building or any other premises, first impressions count for a lot. Not only for existing and potential customers but also for your employees and the local community.
There are a number of factors which need to be considered when ensuring the front of your business location is looking presentable: does it accurately present your business brand? Is the lighting effective? Is it well maintained and clean?
Clean windows are paramount. Whether it’s for people passing by or customers entering; dirty or grubby windows are likely to leave a lasting negative impression. In particular, if you are attempting to lure new customers in using a window display, it’s even more important to make sure the area is sparkling clean.
Overall your shop front and windows demonstrate a lot about your business ethics. For example, it could show that your business may not have enough budget to keep your windows clean; that you don’t care about your appearance or what people think, or it could lead the public or customers to believe that you don’t care about the wellbeing of your employees. All of this could have a knock on effect for your brand, leading to the loss of new business and decreased customer trust and loyalty.
Working for a company who takes pride in their appearance is not only crucial for employee wellbeing but it can have a profound psychological impact. Who really wants to work in an unhealthy and potentially hazardous environment? You want your employees to feel proud and motivated coming into work every day, and having a smart set-up will not only enhance the quality of work produced but also the levels of productivity.
When executing an effective workplace culture, clean windows may be the last thing on your mind but this needs to be close to – if not at the top – of your to-do list!
First impressions really do count and discoloured, blotchy windows can affect your reputation both outwardly and inwardly. As a result, this is both damaging for your business performance and ongoing success.
With a range of cleaning methods to suit any window shape, size, height or type; Direct Cleaning Group can help your business to promote pride, a positive culture and employee mindset and most of all attract and retain good quality customers. Call us on 03300 02 02 88 to arrange a consultation today.
